If you’ve been a content marketer for any length of time, you’re probably tired of hearing all the stats around decreasing engagement. Our attention spans are now shorter than that of a goldfish; consumers are being overrun with content; internet ADD is a real struggle… [insert more depressing findings here].
Do you understand your customers? What drives them to become an owner of your product or a user of your service? I attended a digital marketing conference this week and was struck by something fairly alarming - many businesses are engaging in content marketing without moulding their approach around the needs and wants of their customer/prospect base.
You may be shocked to learn that the world's greatest content won't be enough. There are roughly 1 billion active sites currently fighting for the public's attention. Content marketing is the comet streaking across the night’s sky that can illuminate your blog to an audience who truly appreciate its value.Before your content can be seen as useful to your audience, content marketing makes sure it is even seen at all. Content helps you strengthen your connections, boost the power of sharing and open up new channels for delivering your messages. The following 5 suggestions will electrify your conversion rates and help you jumpstart cold contacts, turning your existing content into a performance tuned revenue generator.
Marketing is an integral part of any business that wants to perform well in this competitive market. So, to take your business to the next level, the first thing you need to do is: plan your marketing strategy.
At the heart of Written is a desire to better compensate great writers for their work. Rather than cram more ads in as many places as possible, or writing posts that do not truly reflect your own voice, we think you can license some of the great audience you’ve already developed. The audience that exists for your already published content. We help you make more money while helping brands access their target audience.
To start: we are not the first company to provide insight on visiting Austin during South By Southwest, and this is not a definitive guide. However, as a team populated with born-and-bred Austinites, we hope we can offer you a little local flavor to the behemoth of an event originally started as a small, regional music festival by Louis Black and staff at the Austin Chronicle.
I don't have to tell you that content is changing the way we do business. I don't have to tell you the benefits of using content to help your business stand out and drive meaningful results. So why not just get right to it and talk about some types of content that can help you drive sales?
The Content Marketing Institute and MarketingProfs, sponsored by Imagination, just released their second annual B2C Content Marketing Research: 2014 Benchmarks, Budgets, and Trends – North America in hopes of shedding more insight to an answer to that question. This latest study reveals changes and also gives a better understanding as to why effective B2B (business-to-business) marketers seem to have more success in comparison to less effective B2C marketers.
I'd be lying if I told you that content marketing was something new in the toolkit for marketers. Sure, it's a concept that has only recently generating a huge increase in buzz among many marketers, but content marketing has been around for decades.Prior to updates to the Google search algorithm, the quality of a websites content didn't matter much. People placed the majority of their efforts in simply generating back links by any means necessary with little worry about the contests value and substance. With these updates however, Google has changed the way search is done and is moving the magnifying glass back on top of great content.
The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content).So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved!Enter curation, the glittering solution for today's content marketers.On the surface curation sounds perfect. Publish or share carefully selected content created by others with your clients and prospects. By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them.
Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee (@ardath421) has a sample to-do list for a content marketer in Show Quantity the Door.
B2B marketers are looking for a shortcut to thought leadership, but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer, 85% of marketers curate content in order to establish thought leadership!Does sharing someone else's content make you a thought leader? No.Marketers, in their race to the shortcut, are confusing respect and attention with thought leadership.
Spotlighting the wide variety of voices in our blogger community is something we strive to do, so today we’re speaking with Katie Berry of Housewifehowtos.com. An experienced blogger and devoted wife and mother, Katie was kind enough to take the time from her busy schedule and caregiving, to answer our questions.
Bloggers are the reason Written is in business, and we count ourselves lucky to work with some incredible people.This week we’re talking to Christina-Lauren Pollack of Inspirations & Celebrations. Christina blogs about everything that inspires her, including fashion, beauty, design, decor, and entertaining.We asked her to share how she got started, the challenges she’s faced, and her experience with Written.
I’ve been a volunteer at Big Brothers Big Sisters Ottawa for almost a year now, running the youth mentoring organization’s online accounts and helping with its blog. As a non-profit, its budget for marketing activities is tight and so it relies greatly on word-of-mouth referrals and small events to attract volunteers, donors, and partners and spread its messages.
Content creation and content marketing has entered the era of the expert. I now think that those who are passionate and knowledgeable about a particular subject matter can, and should, have a go online to try generate some additional income. Using that knowledge base and passion it's possible to create a ton of good stuff for content marketing which can help provide a nice supplemental income, or who knows, maybe a whole lot more. This post is about content marketing 101 and if you'd like to get yourself going online, or even if you're already active online, I hope the following will help you think tangentially about content marketing.
“Content marketing” and social media are the two biggest buzz-word phrases in construction marketing these days. Marketers are studying and trying to emulate highly dramatic success stories only to discover results which are less-than-gratifying. In theory, the new media “should” be truly effective, especially since you can add depth, video, and deeply researched analytics to the mix, presumably targeting your potential clients with an extreme degree of accuracy, and “building relationships” with them one-on-one.
Digressing first to the world of sports: "the sweet spot is the location at which the object being struck, usually a ball, absorbs the maximum amount of the available kinetic energy and rebounds away from the racket with a greater velocity than if struck at any other point on the racket.
Do you ever wonder how some of these giant mega stores approach little things like social media marketing for their business? Personally I love when employees get engaged with social media to help grow a brand because it gives each communication effort a bit more integrity and realness. In a recent Advertising Age article they discuss how Home Depot is changing the way their business interacts with their online audience and customer base.
An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market.
I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about. My golden rule, as a tool of Inbound Marketing, is to try to blog about topics that my potential clients might be interested in. As you know, I believe a blog should be an essential component of any social media strategy. Now, since I provide consulting and coaching services to companies as well as sell books to individuals, my target audience is pretty broad. However, I always try to blog to showcase my expertise as well as attract a loyal following by providing resourceful, and hopefully insightful, advice.
During content marketing consultations, I often find people don't know the difference between tone and voice. Both can help in shaping and molding your brand persona. Both are important to your brand's messaging.
If you want to keep things fresh, you have to always be looking for and trying new things. When you start your own blog, you have to apply this to the content you provide your audience with. Yet, because it can sometimes be difficult to be creative all of the time, how can you create unique and interesting content that people will like to read?
Written had a table at the Capital Factory SXSW startup crawl last night. This is the first big event before SXSW kicks off the following day. Thousands of people participated meeting many of Austin's best startup companies. In the photo above Drew Daniller-Varghese our community manager, Annie Hsieh our senior engineer and Marc Smookler our VP of Sales & Marketing talk to bloggers and brands about what Written can do for them. Also in attendance but not pictured were Jeremy Bencken our VP of products and Monica Landers our VP of Partnerships and Media.
As advertising becomes more pervasive (is that even possible?), it’s harder for companies to find ways to make their brands stand out.
Imagine opening up your inbox to discover an email from a company, informing you they’d like to pay you thousands of dollars a month to license a blog post you wrote three years ago about locally-sourced apple pie.
Austin, TX, November 12, 2013 — Written.com, the audience development platform for content marketing, today announced that it has raised a $1M seed round led by LiveOak Venture Partners and FLOODGATE, and including a number of angel investors. The funding will be used to expand business development efforts and further build their blogger network of proven high-engagement content.
There are three main ways of pricing online media – CPC, CPM, and CPA. The difference between the three is what deliverable the Publisher and Marketer agree to bill on. As you’ll see below, the pricing structure often reflects who has the bargaining power, as well as the quality of the product.