Writers Unblocked Blog

The Power of Evergreen Content: How Scott Webster Allows Himself Creative Space

A blog post by Drew D-VDrew D-V Avatar

At the heart of Written is a desire to better compensate great writers for their work. Rather than cram more ads in as many places as possible, or writing posts that do not truly reflect your own voice, we think you can license some of the great audience you’ve already developed. The audience that exists for your already published content. We help you make more money while helping brands access their target audience.

One of those great publishers is Scott Webster of AndroidGuys.com. Scott immediately realized the potential of Android from it's launch in 2007, and his website has been dedicated to tracking all things related to to Google's mobile platform from the outset. With a website updated daily, Scott was kind enough to share some of his tips and thoughts as a full-time content creator. {Edited for space and clarity}.


Why did you first start blogging?

I have always loved playing around online, creating websites, writing, etc. After a few personal blogger sites and helping set up some local businesses with websites, I wanted to try to my hand at something that would keep my interest for the long term. It just so happens that Android was announced right around the same time. I told my friends this would be the sort of thing that would be big for years to come and would change over and over. 


What was the hardest obstacle to overcome related to your blogging?

Working from home, smartphones, and an always-on news cycle are the perfect storm for me. It was, and still is, quite challenging to turn myself "off" and leave work where it is. Suffice to say, I've learned a lot about email filters, auto-responses, labels, and task management. I'm a lot better than I was a few years ago but still feel like I can do better.


How do you come up with interesting new concepts and ideas for your writing?

Thankfully, Android is the sort of thing that is always evolving. Every day is something new, be it an app, game, accessory to review, or a flagship device announcement. In terms of ideas for the site, I like to operate with the mentality of "what I would enjoy reading?". I throw ideas at the wall almost weekly to see if our audience responds. Our focus has changed over the years and we now speak to a more broad audience who wants to get more from their existing device. I don't have to sell the concept of Android any longer so that's freed us up to look for fun ways to engage a smarter audience. I love to read magazines like Fast Company or Inc. to see how the pros do it.


How active are you on social media? What channels have you found most helpful?

I go through waves of social media engagement in my personal life. I have always had a soft spot for Twitter but do appreciate the benefits of Facebook and Google+. The active role I have in AndroidGuys keeps busy helping push our brand but I can always do better.


How consistently do you write articles or produce new content?

Every day. If not physically writing, I'm running ideas through my head, thinking about the next time I am at the computer. We've scaled back the volume on AndroidGuys over the years and prefer to put more emphasis on evergreen content. Our audience tends to enjoy articles that are relevant for more than a few days.


What type of articles do you enjoy writing the most?

Personally, I love putting together buyer's guides, app roundups, and accessory reviews. All three tend to benefit readers any day of the year; because they are not overly time-sensitive, I can work slower and more meticulously.


What were your initial experiences in trying to monetize your blog?

I already knew about AdSense going in because of an article in USA Today in fall of 2007. At the time, though, I didn't have any knowledge of other opportunities. It didn't occur to me that there was a whole world outside of banner ads.


What's your key for attracting an engaged audience?

From day one I wanted the site to be something I'd personally enjoy keeping up with. Our coverage sometimes lends to conversation in comments or over social media; we try to focus on on stuff that people might be inclined to share with others. It's a fun space that attracts fanboys and enthusiasts on all sides of the argument. We like to give people a platform to share their loves and dislikes.


What did you think when you first got an offer from written?

I was surprised, and somewhat pleased, that someone might want to utilize our content, if even for a short term. There's a sense of pride that comes with knowing something you might have written years ago would be of interest today.


How have your initial experiences been with Written? 

Thus far I have been incredibly pleased with the ease of working with Written. I like the personal interaction as well as the simplicity of a WordPress plugin. Of all the stuff we tend to try here at AndroidGuys, Written has been among the best "set it and forget it" programs. Conversation and practices are transparent, payment is delivered consistently and on time.


Thanks Scott. That's exactly how we aim to be: a simple and easy-to-manage platform that helps you make money and gain exposure! For more great insights from publishers like Scott, check out Writer's Unblocked--Written.com's Blog or follow us on Twitter @Written


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