Marketing is an integral part of any business that wants to perform well in this competitive market. So, to take your business to the next level, the first thing you need to do is: plan your marketing strategy. If properly planned, a marketing strategy can turn out to be a game changer for you. And in this digital world, online marketing is essential. These days, a few things are almost integral to the marketing strategies for any business. For example, content.
If you are planning an online marketing for your business, you just can’t leave out content. The overused phrase still holds true: content remains the king of online marketing. So, not including content marketing in your list of plans for 2015 is probably going to be one of the most fatal errors for your business.
Just including content marketing in your plan of actions is not enough. It holds no good if you can’t perform it properly. So, it is necessary to have a proper content marketing strategy. In 2014, only 39% of the B2C marketers in North America have a well-documented strategy for content marketing.
In addition to not having a proper strategy, there are also a few common mistakes that companies usually commit while performing their content marketing.
With 2015 round the corner, it’s time to be have a look at some of the anticipated content marketing mistakes.
Here’s a sneak peek at a few top content marketing mistakes that businesses need to be wary of in 2015.
You have written a great content. It has a lot of information and data that your target audience would like. The language is excellent as well. Still you find that your content is not performing well enough.
Are you focusing properly on writing the title or the headline of the content?
Did you know?
This statistics seems enough to denote the importance of your content’s headline. It needs to be persuasive enough to make your reader go through the whole write up. Remember, a simple error in composing the title can cost you thousands of visitors and reduce the conversion ratio significantly.
So, how can you write a catchy headline for your content?
Once you write a catchy headline to your content, consider your job to be half done. It will help you attract readers in numbers, many of whom you can convert into your customers.
Who are your target audience? A whole group of people, right? Are you writing the content addressing the whole group? That’s probably one of the major mistakes you may commit.
Talking at a personal level – that’s the keyword for you. Ensure that your content addresses a single person at a time. That’s also the best way to make your write up more engaging. Consider the person to be your ideal client and deliver the content accordingly. Use the right tone for the content. Don’t use jargon that the ordinary readers won’t understand, especially when you are writing for them.
Grammar remains the key when it comes to creating captivating content. No matter how great a content you create for marketing your business, a single mistake of spelling or grammar in it can turn out to be fatal. Glaring grammatical errors can minimize the impact of content marketing. They distract the concentration of your reader from the topic you have shared. So, the impact of the content decreases significantly. Hence, it’s important that you pay extra attention to grammar while creating the content to ensure that your content marketing strategies work perfectly.
Where are you marketing your content? What are the platforms where you are sharing them? Are they frequented by your target audience? If not, then probably all your hard work will go in vain. You need to do enough customer research to know the right platform for marketing your content. And once you are able to do that, you can see the content marketing strategies deliver the best results.
Aren’t you optimizing your content for the search engines even when there are opportunities for that? It’s true that the older form of SEO holds no good any more. But there’s no reason why you shouldn’t grab the opportunity to appear at the top of the search engine results for relevant keywords. But remember, too much SEO might be fatal. So, refrain from keyword stuffing and keep your content as natural as possible.
Have you included social media in your content marketing strategy? You must have. They are among the most important platforms for sharing your published content, as they can help maximize viewership. But are you creating content that are overtly promotional. Remember, such content don’t attract readers much. Instead, include the ideas of the other experts on the topic you are covering.
And social media isn’t the only place to post the content. "There are a lot of new programs on the Internet that can help disseminate good content and get it front of a business's target audience", says Austin Paley, corporate marketing communications manager at digital marketing agency Blue Fountain Media. Paley adds names like Outbrain, Taboola, Quantcast and others as the right alternatives for this purpose.
It’s almost time to step into 2015. Hence, it is important for content marketers to keep an eye on the anticipated mistakes in their field for the upcoming year. It will help them avoid those errors and get maximum impact from their content marketing endeavors.
This article is by Sandip Kar from steamfeed.com.