Bloggers are the reason Written is in business, and we count ourselves lucky to work with some incredible people.
This week we’re talking to Christina-Lauren Pollack of Inspirations & Celebrations. Christina blogs about everything that inspires her, including fashion, beauty, design, decor, and entertaining.
We asked her to share how she got started, the challenges she’s faced, and her experience with Written.
I first started blogging in October 2011, as a creative outlet and a way to share my knowledge about a range of topics with a wider audience.
Aside from learning about the technical components (building a website, basic coding, learning different platforms), one of the initial challenges to creating a blog is to establish a following. At first, you feel like you're just blogging for yourself (which, in essence, you are). It takes time and considerable effort to make your blog's presence known, and to attract loyal readers, followers, and subscribers. I'll never forget seeing my first follower appear (via the GoogleFriendConnect widget). That was an exciting day!
I'm always inspired by everything I see, read, and hear. Seasonal changes are also a great source of inspiration for a new article (fashion trends, new makeup looks, holiday entertaining ideas, etc...). I create an editorial calendar to help me stay on track with writing new articles that interest my readers.
One of the key aspects to blogging is not only regularly publishing unique and engaging content, it's also about being active on social networks (to grow your fan-base and get the word out about your articles). Half my time spent toward this venture is being active on multiple social networks.
One of my favorite networks is Google+. I especially like G+ because my social promotions reach a larger audience (without being blocked by a view-limiting algorithm).
I do my best to publish new articles 4-5 times per week.
I enjoy a variety of interests (everything from fashion & beauty to home decorating & entertaining), so I couldn't say that writing one type of article is more enjoyable than another. I love it all! That's why I created a lifestyle website - to enable me the opportunity to write about a range of subjects.
I believe my first revenue-generating opportunity was through a sponsored post, on behalf of an emerging fashion designer, Sunhee Hwang.
A key to attracting an engaged audience is to maintain a consistent point of view, writing style, and visual theme. When readers first visit a website, they should quickly get a sense of what the site is about, and be able to determine if they resonate with the content. I always try to remember, I can't be everything to everyone. What works for one blogger might not work for the next. That's why being authentic to who you are and developing a consistent style is important.
To be honest, when I first got an offer from Written, I was slightly hesitant. This is because I frequently get emails from all types of people, including untrustworthy individuals making false promises. When it comes to installing an unknown plugin on my site, or, furthermore, allowing a business to license or utilize my content, made me weary. But, having worked with Written for several months, you have proven to be trustworthy, professional, and easy to work with.
I would recommend Written to other bloggers that regularly produce quality content, and are looking for a new and different type of revenue opportunity.
We’re certainly glad that Christina gave us a try! Like many of you who might be reading this, she was hesitant at first, but you can see we’re here to help our writers.
The reason we started Written was to create a new, more rewarding way for publishers and brands to work together that didn't involve cramming more ads into pages. Written helps brands reach their ideal audience via exclusively licensed content -- your back catalog content -- which is pretty neat, and we think better for everyone. Consider signing up so we can connect you with potential brand offers today!